I am a photographer who makes a living through commercial photography. Much of that photography is award winning* and leading edge. I also work for leading NGOs in some of the world's most difficult places.

What have shots of children, survivors of the Kashmir earthquake or cholera victims in Niger got to do with commercial photography? The answer is: a lot.

I live and breathe my photography – whether it is in studio making the ordinary look extraordinary or working 16 hour days in gruelling conditions, negotiating and respecting the concerns of bewildered children and their traumatised parents. Here looking after cameras, lights and computers in a 40 degree hot dust storm in the digital age is a constant challenge, while delivering images that are relevant and persuasive is paramount. There are no second chances in these environments.

I bring these 'documentary' values to my commercial work because I have learnt it works both ways. I could not operate a camera instinctively in the field without the